And why “health is wealth” is more than a slogan — it’s a strategy “Health is wealth” is now one of the most powerful drivers of consumer behaviour and – as a direct result – brand loyalty. For brands...
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Hans Peter Zurbruegg
Hans-Peter Zurbruegg heads up Infront’s Active Lifestyle unit, bringing together all mass participation businesses of the group and overseeing all activities including operations, marketing and strategic initiatives.
