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Damian Browarnik

Damian Browarnik
Associate Director, Infront Lab

Recent Posts

Sports Marketing

The “Hook” Q&A with bestselling author Nir Eyal about habit-forming products

Nir Eyal is a Wall Street Journal Bestselling author, public speaker and consultant. He is the creator of the “Hook Model” to create habit-forming products and authored two books: “Hooked: How to Buil...

Sports Marketing Sports Technology

Keeping up, staying relevant: How FIFA creates content for World Cup social media

Every Facebook post Will Kennedy produces has the potential of reaching at least 45 million people. Combine that with the YouTube page and Instagram account he manages, and Kennedy reaches more than 1...

Sports Marketing Sports Technology Sports Media Rights

How digital finger printing technology is helping the esports world improve media value

Thirty to fifty percent of viewed video content in sports can go untraced. How do views go untraced? Fans and non-affiliates recycle and reuse videos created by teams, leagues and organisations, by re...

Sports Marketing Sports Technology

Avoiding Injury, Improving Performance: Zone7 Is Empowering Sports Medical Teams

Injuries have plagued the sports world for decades.

Sports Marketing Sports Technology

How technology is helping decision makers better prepare for sporting events

Every year at the US Open there is a man or woman in charge of pushing a button. Sounds like a menial job, but the push of this button has a monetary and operational effect that can alter the tourname...

Sports Marketing Sports Technology

How technology is helping transform theory to tangible results in sports

Why do people reach for their mobile phones first thing in the morning? Nir Eyal, a best-selling author and specialist in behavioural design, addresses this phenomenon in his book, “Hooked: How to Bui...

Sports Marketing Sports Technology

Small team, impactful innovation: Q&A with Minute.ly’s VP Product Management

I recently caught up with Sagy Bar, VP Product Management at Minute.ly, a start-up that Infront took a stake in 2019. Sagy began his career as a software developer working for Mercury Interactive (lat...

Sports Marketing Sports Technology

The Effects of Covid-19: Quick Innovation With an Unknown Expiration Date

Covid-19 caught us off-guard, forcing the world as a whole, and the sports world specifically, to stop dead in its tracks and recalibrate.

Sports Marketing Sports Technology Sports Media Rights

From piracy to personalised content - AI unlocks value

Tackling content piracy might seem like a daunting and costly task. How can rights holders keep up with the never-ending swarm of unauthorised content online?

Sports Marketing Sports Technology

Monetisation opportunities for rights holders from anti-piracy AI tech

It is no secret that piracy poses a severe threat to the health of the sports broadcast world. Unfortunately, a fully robust way of tracking and tackling pirated video assets online has proven elusive...

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