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The thrill and excitement of any event on snow – whether alpine skiing, freestyle or nordic – is not just reserved for the athletes and spectators on the slopes. Behind the scenes, there are numerous ...

Sports events offer all manner of logistical challenges. From ensuring the right equipment is in the right place to directing hundreds of people around an arena or stadium. But another dimension is ad...

Discover how AI is revolutionizing the world of sports, from player tracking and injury prevention to fan engagement and real-time data broadcasting. Artificial Intelligence (AI) has been making waves...

Artificial intelligence (AI) is already playing a pivotal role in changing the way we experience and consume sports. What does the future hold? AI has been making inroads into various industries and s...

The battle for attention has become increasingly harder for rights holders and how fans consume content is constantly changing. What should a sports federation aim for when creating content to adapt a...

In 2017 Elon Musk – the would be king of Twitter and deliverer of convertibles to space – explained that the biggest future danger facing mankind is AI (Artificial Intelligence) and machine learning. ...

Cycling’s position as the c-suite’s way of networking and connecting is not a new trend. It was widely reported seven years ago that board members were swapping golf clubs for lycra and the fact remai...

Most companies have recently passed the rather unexpected one-year anniversary of remote work. The novelty of team Zoom quizzes, welcoming pets or children to the camera and comedy backdrops have long...