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Merav Savir

Merav Savir
Merav Savir is the Head of B2B Marketing at Infront Lab

Recent Posts

Sports Technology engines365

Unlocking the power of fan data: 5 steps to better understand your fans

Rights holders are sitting on a goldmine of data that can unlock insights about their fans and help them understand fans on a more personal level. Data can be used to create more engaging fan experien...

Sports Technology

Generative AI: What is it and how can sports organisations use it?

You may have recently heard the term Generative AI. Some even termed 2022 the “year of Generative AI.” There’s a lot of buzz and excitement around this new type of technology, and what it could mean f...

Sports Marketing Sports Content Automation Sports Technology

Reaching new fans with hyper casual gaming

The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for new ways of engaging fans, appealing to new audiences and monetising th...

Sports Marketing Sports Technology engines365

The Savannah Bananas: using innovative thinking to make sports fun

Sports Marketing Sports Technology engines365

Going big, then small: why Playermaker started with the stars

Sports Marketing Sports Broadcast Production

4 things that altered sports broadcasting, according to a longtime NBA broadcaster

Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team. Broadcasting is not what it once was. Sports are ...

Sports Marketing Sports Technology engines365

Improve fan experiences by getting to know fans, for real

Sports Marketing Careers Working in sports

Women of Infront Share Their Thoughts on the Industry

Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...

Sports Content Automation Sports Technology Content X

The sports social media checklist in the Content X era

Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...

Sports Marketing Sports Technology

The positive effects of COVID-19 on the sports world

David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...

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