Rights holders are sitting on a goldmine of data that can unlock insights about their fans and help them understand fans on a more personal level. Data can be used to create more engaging fan experien...
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Merav Savir
Recent Posts
Generative AI: What is it and how can sports organisations use it?
by Merav Savir
You may have recently heard the term Generative AI. Some even termed 2022 the “year of Generative AI.” There’s a lot of buzz and excitement around this new type of technology, and what it could mean f...
Reaching new fans with hyper casual gaming
by Merav Savir
The Covid-19 Pandemic forced many sports organisations to rethink their strategies over the last two years, opening the door for new ways of engaging fans, appealing to new audiences and monetising th...
4 things that altered sports broadcasting, according to a longtime NBA broadcaster
by Merav Savir
Marc Zumoff, longtime play-by-play announcer of the Philadelphia 76ers, shares his insights on the changes he experienced while covering the NBA team. Broadcasting is not what it once was. Sports are ...
Women of Infront Share Their Thoughts on the Industry
by Merav Savir
Women are starting to take a more central role in sports, from the courts to the boardroom. In honor of International Women’s Day, we asked some of our female colleagues to share their advice, challen...
The sports social media checklist in the Content X era
by Merav Savir
Sports are fast-paced, exciting, and there’s always some action going on. This is one reason why people are drawn to sports in the first place. This is true both for fans and for social media managers...
The positive effects of COVID-19 on the sports world
by Merav Savir
David Dellea is the Head of Sports Business Advisory at PwC. During the summer of 2020, PwC released their survey, “Sports industry: system rebooting.” Dellea chatted with Infront Lab about topics cov...